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Concern · Face & Skin · 08

Expression, without the wrinkle.

Dynamic wrinkles form from repeated muscle movement — smiling, frowning, squinting. Read early, soften early, and they don't become permanent.

  • Diagnostic-ledVISIA imaging
  • Lead pathwayBotulinum toxin
  • BranchesBoth clinics
Before · Concern visible
After · Restored
Movement reading Glabella +37% Above baseline muscle tone
What it is

Movement, mapped. Expression, kept.

Dynamic facial wrinkles form from repeated facial muscle movement — smiling, frowning, speaking, squinting.

Initially they are visible only during expression. Over time — with age, active facial patterns and declining collagen — they set in and become permanent creases. The window for prevention is real.

"The best time to treat a mimic wrinkle is when it is still dynamic. The second best is now."
How it shows up

Signs patients actually describe.

The wording changes but the pattern is consistent. Each of these is a clinical signal we listen for during a consultation.

01

“Wrinkles that become visible when smiling or speaking”

Wrinkles that become visible when smiling or speaking. Recorded during the diagnostic assessment and mapped to a matching pathway.

02

“Horizontal forehead lines”

Horizontal forehead lines. Recorded during the diagnostic assessment and mapped to a matching pathway.

03

“Frown lines between the eyebrows”

Frown lines between the eyebrows. Recorded during the diagnostic assessment and mapped to a matching pathway.

04

“Radiating wrinkles around the eyes, commonly known as crow’s feet”

Radiating wrinkles around the eyes, commonly known as crow’s feet. Recorded during the diagnostic assessment and mapped to a matching pathway.

05

“Photos catch it more than the mirror does.”

Photos catch it more than the mirror does.. Recorded during the diagnostic assessment and mapped to a matching pathway.

06

“It feels different, even before it looks different.”

It feels different, even before it looks different.. Recorded during the diagnostic assessment and mapped to a matching pathway.

Why it happens

Five drivers to consider.

It is rarely one thing. The pathway follows whichever driver is most active.

TypeClinical nameWhat it looks likePathway
01Repetitive expression.The same muscle firing thousands of times a year etches lines into the overlying skin.Botulinum
02Reduced collagen.Age-related collagen loss lets creases become permanent faster than before.Stimulators
03UV damage.Photo-ageing weakens the elastin that would otherwise resist creasing.Multi-pathway
04Genetic predisposition.Facial muscle strength and skin thickness vary — some patients crease earlier.Individual plan
05Facial asymmetry.Habitual asymmetric expression concentrates movement on one side, worsening lines there.Precise botulinum
Diagnostics first

Read the movement, soften it.

A mimic-wrinkles visit maps how the face actually moves before any injection. The plan preserves expression while softening the specific lines patients dislike.

  1. i.Consultation and history20 min
  2. ii.Visual and tactile examination10 min
  3. iii.Skin analysis and imaging15 min
  4. iv.Personalised protocol map10 min
  5. v.Follow-up reviewWithin 24 h
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How we treat

Pathways, matched.

One aim: address the driver, not just the surface. The lead protocol works from within; supporting pathways deepen or extend the result.

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Begin with a diagnosis.

A Beauté Concept doctor examines your skin, identifies what is driving the concern and designs your protocol — from a home routine to an in-clinic course.

Tumanyan St. 11 & Sayat-Nova Ave. 35 ·Daily 10:00 – 20:00 ·+374 44 007 171 · +374 44 007 172
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