01
Wrinkles, softened
Active expression wrinkles relax as the treated muscles soften, easing the lines that movement has etched.
Botulinum therapy.
Hypertonic mimic muscles, gently relaxed. Botulinum toxin placed with precision to soften expression lines and slow their deepening — the face stays expressive, rested, and entirely your own.
10–20 min
No downtime
Mimic muscles
At a glance
Six reasons to consider botulinum therapy.
02
Expression lines, eased
Forehead lines, frown lines and crow's feet smooth gradually as muscle tension releases.
03
Preventive, by design
Relaxing the muscles now slows the formation of deeper, static wrinkles over time.
04
Quick, and precise
The placement itself takes ten to twenty minutes, with no anaesthetic and no theatre.
05
Natural, when measured
Measured dosing preserves natural movement, so the face still reads as expressive — never frozen.
06
No downtime, required
There is no recovery period; most people return to their day immediately afterwards.
The mechanism
How botulinum therapy actually works.
Botulinum toxin is placed into specific mimic muscles, where it temporarily reduces their hypertonus. With the muscle relaxed, the overlying skin creases less — existing lines soften and new ones are slowed. The effect is temporary and resolves on its own.
- Day 0
Placement
Toxin is injected into the targeted muscles in a ten-to-twenty-minute session. No downtime follows.
- Days 3–7
Onset
The first softening becomes visible as the treated muscles begin to relax.
- Days 10–14
Full effect
The result settles to its peak — lines at their smoothest, movement still natural.
- Months 3–5
Gradual return
Muscle activity slowly returns and the effect fades, at which point treatment can be repeated.
The approach
One molecule, several uses.
Botulinum toxin works the same way wherever it is placed — by quieting overactive muscles or glands. The application is tailored to the concern.
01
Expression lines
Forehead, frown lines between the brows and crow's feet — the classic mimic areas where movement creates wrinkles.
Face02
Excessive sweating
Placed into the underarms, the toxin reduces the activity of sweat glands for lasting relief through the warmer months.
Hyperhidrosis03
Tension & migraine
By easing muscle hypertonus, botulinum therapy can also relieve certain tension-related headaches and migraines.
TherapeuticWho it's for
Suitable for women and men.
Botulinum therapy suits anyone with active expression lines, or who would prefer to slow their formation. Suitability is always confirmed in consultation.
- ✓Have active expression wrinkles
- ✓Want to prevent lines from deepening
- ✓Would like a more rested, refreshed look
- ✓Experience excessive underarm sweating
- ✓Live with tension headaches or migraines
Suitability is determined during a one-to-one diagnostic consultation with a Beauté Concept specialist.
Areas treated
Treatment zones
- 01Forehead lines
- 02Frown lines (glabella)
- 03Crow's feet
- 04Bunny lines
- 05Brow lift
- 06Underarms
Procedure10–20 min
Onset3–7 days
Lasts3–5 months
DowntimeNone
The protocol
Considered from the first conversation.
StageWhat happensTime
01 ConsultationWe assess your muscle movement and discuss the result you're looking for.Day 0
02 MappingInjection points are marked according to your individual anatomy and expression.5 min
03 PlacementBotulinum toxin is injected into the targeted muscles with a fine needle.10–20 min
04 OnsetThe first softening appears as the muscles begin to relax.3–7 days
05 Full effectThe result reaches its peak; a review confirms balance and symmetry.10–14 days
06 MaintenanceAs movement gradually returns, the treatment can be repeated to preserve the result.3–5 months
Combinations
Often paired with botulinum therapy.
Botulinum therapy addresses movement; other treatments address volume, texture and structure. Together they keep a result balanced.
- Dermal fillersThe most frequent pairing. Where botulinum therapy relaxes movement, fillers restore volume and refine contour.
- BiorevitalizationHA micro-infusion hydrates and improves skin quality alongside muscle relaxation.
- Collagen stimulatorsFor longer-term structural density, collagen stimulators rebuild support over a course.
- Sofwave / RFDevice-based skin tightening complements relaxed muscles with firmer, lifted skin.
Editorial study
Before & after.
Forehead lines — before and after botulinum therapy.
‹›
Before
After
Aftercare
The first two weeks.
The aftercare is simple, but the first hours and days matter for an even, settled result.
- 01
Don't massage the area
Avoid rubbing or massaging the treated zones for two weeks, so the toxin stays exactly where it was placed.
- 02
Skip exercise for a day
Avoid strenuous physical activity for the first 24 hours after treatment.
- 03
Avoid heat
Stay away from saunas, steam rooms and very hot environments while the result settles.
- 04
Follow your specialist's notes
Any specific guidance from your specialist takes priority — follow it closely.
Frequently asked
Questions our patients actually ask.
Is the procedure painful?
No. There may be slight discomfort, but it's well tolerated and anaesthetic isn't usually necessary.
When will I see the result?
The first changes appear after three to seven days, with the full effect visible within about two weeks.
How long does the result last?
Around three to five months, though this varies from person to person.
Will my face look frozen or expressionless?
With correct, measured dosing your natural expressions are preserved — the aim is a rested look, not a still one.
Can it be combined with other treatments?
Yes. It's often combined with fillers and skincare treatments for a more complete result.
How often can I repeat it?
The treatment can be repeated periodically as movement returns, typically every few months, according to preference.
Is there any downtime?
No recovery period is required. Most people return to their normal day straight away, keeping in mind the simple aftercare.
A few honest notes
·
Results are individual and depend on your muscle activity, dosage and anatomy.
·
We use only accredited, licensed products, stored and handled to medical standards.
·
A preliminary consultation is not optional — it's how we determine dosage and suitability.
·
This is a medical procedure, performed only by a licensed Beauté Concept specialist.
Begin
Book your botulinum therapy consultation.
A short consultation determines whether botulinum therapy is right for you, which areas to treat and the dosage that keeps your result natural.
Tumanyan St. 11 · Yerevan·
Sayat-Nova Ave. 35 · Yerevan·
Daily 10:00 — 20:00